Create About Us Page For Your Business

Create About Us Page

Create About Us Page : Get More Buyers, Earn Trust, Showcase your Personality and Uniqueness.

An “about,” “about us,” “about me,” “company information,” or “about the company” page can be a valuable asset to a website, and is one of the most important web pages of your site. Often times an about us page will be one of the first results when searching for a business online.

Create About Us Page – Add Credibility to your Business

Providing convincing facts, history and attributes of your business will enhance the content of your website and provide the customer with an intimate, personal look at the operations, personnel and products. Set yourself apart from the competition and make an about us page that leaves a lasting impression!

Create the perfect about us page and convey professionalism

An About Us page can do one of two things:

  • Provide the visitor with important information about the company and products while enhancing the overall experience of the visit.
  • Be a waste of space that adds nothing to your site!

Your about us page should add credibility to your business in a an effective, readable format. The average visitor leaves a page after 30 seconds or less, so you have to draw them in and provide quick, useful, and even fun facts about your business right away. Another mission of your about us page should be to gain the trust of the visitor. Visitors that come to trust a site turn into customers and referrers.

The Focus of your About Us Page

About us page features

Stay on topic!

When creating your about us page, one of the most effective and easy ways to create one can be through an outline format. Think of what you want to gain through your about us page, be it more visitors, trust, email sign-ups, click-throughs to another page, or a sale. Start by outlining a written (or typed if you prefer) page in this common outline format:

Create About Us Page

I. Goal of the about us page
>A. Newsletter sign-up
>>>1.Offer incentives to sign up
>>>>>a. Coupons
>>>>>b. Weekly information about our business or important relevant info
>>>2.Include several links on page
>B. Have visitors click through to charity donation page

II. Other Goals of About Us page
>A. More search engine traffic
>B. Provide a timeline history of our company

After completing the outline, you should have a nicely organized template for your about us page that should translate well into an easy-to-read page.

Tell a Story

Keep readers interested with the story of your business!

Readers love a good story. Why not turn your about us page into a compelling story about your business? Think about what you want your about us page to focus on, then think of a story about your business that has that conveys that end result. Whatever the story you decide to tell, be sure it’s fun, interesting and appropriate. A well-told story should make your readers want to sign-up, purchase, click a link or bookmark your site. Tell your story well!

Green Factors

About us Page Green Factor

Green your business to make your about us page more attractive and eco friendly

The “green” factor may be the determining factor whether a customer decides to purchase your product or the competition’s product. If you already have a green element to your business, be sure to tell them about it! If not, think of ways to make your business more green. Environmental awareness is increasingly important to the consumer, so be sure to stake your claim in the green movement. Also, if you are involved in any green charities, tell everyone about it! It can’t hurt.

Additional Factors to Consider when Create About Us Page

Now that you’ve created the perfect about us page, it’s time to monitor it. Check regularly to see how your about us page is indexing in search engines, and check your content to see if it needs to be updated. Search engines love fresh content, so include new text and images with “alt” tags on a regular basis.

A checklist rundown for your about us page

Here’s a quick checklist of ideas for your about us page updates:

  • Are there enough pictures to keep the viewers interest? Are the pictures outdated?
  • Is the about us page linked to every page of your site?
  • Competition’s page better than yours? Who are they linking to, and who has linked to them?
  • Link to contact the business, or have some sort of customer service link?
  • Does the focus of the page remain constant or is it jumping all over the place?
  • Are your keywords in check? Check to see what keywords would be best for your about us page and monitor what works best.
  • Are there any directories that you can submit your deep linking about us page to?
  • Is the link still active? Does the page contain any broken links?
  • Have you tried to receive backlinks to your about us page? It can help increase traffic.
  • Is it interesting? Fun? If not, you need a rewrite! Ask friends, family and employees for their input as well.